Aw haha... Made me giggle!
This commercial is hilarious! From the still above you can tell that the people are annoyed and frustrated by looks on their faces with someone... HA! I chose this commercial because of the movie still present above. Intrigue!
1. Who paid for the ad?
AT&T cellular company has paid for this ad.
AT&T cellular company has paid for this ad.
2. Why does the company need to do the ad?
Commercials are used for exposing new or better products. Purely a money making strategy; a way to expose their product to the world on a fast massive scale.
3. What group is targeted by the ad?
This ad is targeting anyone who uses, has used, or will use a cell phone: everyone in the modern world! With the addition of the flash mob, I believe another group of people who are being targeted are the adventurous busy people.
8. What techniques of persuasion are used?
Humor is the largest technique in this ad. The commercial is visually stating if information is low or lost embarrassing moments can/will happen. Another technique I would say is not of expert advice but comparison. The ad compares cellular companies and their abilities.
14. Is it closer to fantasy or reality?
This ad is completely reality. The embarrassing moment of not receiving or having information misunderstood can happen to anyone. The reality of the comparisons of cellular companies I cannot speak to because I am not informed about their abilities.
16. In what ways does this depict a lifestyle that is healthy and unhealthy?
In today's modern world technology is everywhere. Seeing in this ad information being received via text makes me think 'why did no one call him? Wouldn't that have been easier or quicker?' The more important and umbrella question: "Are we unhealthily dependent on technology?" In some ways I think yes we are, I would go crazy without my phone during a usual work/school week.
this is a silly ad :) and i do agree that a lot of people depend on technology. its crazy how much technology we do use on a daily/weekly basis.
ReplyDeleteI have to admit, the first time that I saw this ad, it made me laugh too. Because it is such a cute/funny commercial, it makes you want to pay attention. More and more advertisements are utilizing humor to get people to watch them since we now have a choice whether or not we want to watch commercials. I think this was a great pick for the last deconstruction!
ReplyDeleteThis ad is pretty awesome. I that the guy just goes with it even though he didn't get the text. I like how companies are making their ads more indy and cool with the integration of things like flash mobs and other trending stuff.
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