Dream car... everyone has one!

This media deconstruction is of Corvette "Driving Fantasy."

As a child I too imagined, dreamed, fantasized about driving and driving a "cool" car. The little boy, then little girl, both are living their own fantasy, in their dreams...


#1 Who paid for the ad?
            This "Driving Fantasy" commercial was, most likely, paid for by the Chevrolette.

#2 Why does the company need to do the ad?
            Every company needs to sell their product. This commercial was envisioned to make money. It   is possible the company was in need of a high-speed, musically attractive ad to draw in consumers because of the high price of their product.

#7 What value(s) are reinforced?
             This ad expresses the value of money/perstigue of a well-known car name. Pushing the importance of high class. Why not drive the 4,8,10 year old car in the garage? It runs, gets the passengers where they need to go...

#8 What techniques of persuasion are used?
             A few persuasion techniques used in this ad are "humor", "plain folks", and "new." The idea of a new car is intensified in this commercial with the playfulness of humor associated. "Plain folks" is the idea being portrayed that anyone can have this car (with enough financial trade).

#13 How does the example try to move emotions? Is it simple/complex? Is it logical?
             As an adult, many times individuals reflect back to their childhood fantasies. One such image might include a vehicle similar to this red/silver "speed" car. This ad seems to be targeting the emotions of middle aged person wishing/wanting to fulfill their inner child with an attractive dream car.

 #14  Is it closer to fantasy or reality?
            The definition of these two realms can sometimes be blurred. The car does not actually fly, music is speaking of dreamers, both of which link our dreams with reality.


Our fantasies can sometimes over power our realities. Personal definitions of fantasy and reality need to be in the forefront of our brains as we are bombarded with media from every angle... Meta-cognition engaged!!!