M&M Super Bowl Commercial

MEDIA DECONSTRUCTION

I chose this commercial to deconstruct because between my friends and I we love the song used for in this media.

1) Who paid for the ad?

            - The Hersey Company most likely paid for this ad.

2) Why does the company need to do the ad?

-       The only way for a company to make money is to advertise their products. By making commercials, companies can get the word out the quickest and to the most people.

3) What group is targeted by the ad?

           

-       The obvious people who are the target for this ad are any chocolate lovers out there listening. By adding the modern music the audience is widened to the youth not just chocolate enjoyers!! 

*** Are you a chocolate lover??? CLICK HERE! 

7) What value(s) are reinforced?

           

-       With the talk of being naked from the female = dignity and self-respect

-       With the male M&M entering the bar seeing the brown female M&M = male stereotype of high intense sexuality and limited listening / communication skills

**8) What techniques of persuasion are used?

-       Beautiful people (in a bar), humor (the dancing of the male M&M entering the bar trying to seduce the female M&M), plain folks (a typical scene a group of girls enjoying a drink out)

14) Is it closer to fantasy or reality?

-       This commercial is fantasy in that M&Ms do not literally talk but the entire scene could happen with humans. A man hitting on a woman in a bar.

16) In what ways does this depict a lifestyle that is healthy or unhealthy?

           

-       Healthy verse unhealthy is an individual distinction. For the religious person the unhealthy lifestyle being portrayed would be the sexuality: a gift between people during marriage. One side I can see a healthy standpoint from the dancing the male is doing. Dancing is a great way to stay healthy! J

Dream car... everyone has one!

This media deconstruction is of Corvette "Driving Fantasy."

As a child I too imagined, dreamed, fantasized about driving and driving a "cool" car. The little boy, then little girl, both are living their own fantasy, in their dreams...


#1 Who paid for the ad?
            This "Driving Fantasy" commercial was, most likely, paid for by the Chevrolette.

#2 Why does the company need to do the ad?
            Every company needs to sell their product. This commercial was envisioned to make money. It   is possible the company was in need of a high-speed, musically attractive ad to draw in consumers because of the high price of their product.

#7 What value(s) are reinforced?
             This ad expresses the value of money/perstigue of a well-known car name. Pushing the importance of high class. Why not drive the 4,8,10 year old car in the garage? It runs, gets the passengers where they need to go...

#8 What techniques of persuasion are used?
             A few persuasion techniques used in this ad are "humor", "plain folks", and "new." The idea of a new car is intensified in this commercial with the playfulness of humor associated. "Plain folks" is the idea being portrayed that anyone can have this car (with enough financial trade).

#13 How does the example try to move emotions? Is it simple/complex? Is it logical?
             As an adult, many times individuals reflect back to their childhood fantasies. One such image might include a vehicle similar to this red/silver "speed" car. This ad seems to be targeting the emotions of middle aged person wishing/wanting to fulfill their inner child with an attractive dream car.

 #14  Is it closer to fantasy or reality?
            The definition of these two realms can sometimes be blurred. The car does not actually fly, music is speaking of dreamers, both of which link our dreams with reality.


Our fantasies can sometimes over power our realities. Personal definitions of fantasy and reality need to be in the forefront of our brains as we are bombarded with media from every angle... Meta-cognition engaged!!!